A thoughtful, thorough plan draws a clear map toward a shared destination
A Communication Plan defines a process for communication among all employees at all levels. It is a strategic method of getting everyone involved in the company, its growth and evolution, and ultimately its continued success.
A Communication Plan is based on strategic goals, aligned and focused, and results in increased revenue and profitability, more robust innovation, and marked organizational stability. It unites everyone—directors, executives, managers, and employees—in your company toward this strategic goal with a shared purpose.
Specifically, a Communication Plan identifies:
- The types of communication that most benefit your organization.
- The people involved in sending, receiving, and contributing to this communication.
- The best channels—written, audio, video, electronic, verbal, interactive, and others—for creating and transmitting this communication, and an action plan for implementing these channels. These channels allow for clear communication up and down the corporate organization chart (from directors and executives, to managers and employees, and back) and among all divisions, groups, and colleagues.
- A time table for how often information is communicated. Regular communication is one of the many keys to success.