The resulting discussion leads to continuous improvement and innovation
Successful performance means bringing together the best resources for serving future needs with a company’s capabilities, investing in the these resources, then constantly measuring and managing the results. To best bring these resources together, you must communicate effectively. And for that, you need a plan.
A Communication Plan relates the a company’s brand, image, mission, values, and goals to all employees, informing them of what the company does and for whom; the benefits it offers and the problems it solves. It describes communication channels that facilitate the exchange of information and ideas among your board, executives, management, and staff. It is a strategic discussion about the very core of a company: how it operates, what it stands for, what it delivers. This discussion must be robust enough so that everyone related to the company speaks with one voice, one mind, one purpose: a focused, clear, articulate message.
Creating and implementing a Communication Plan. One way to create and implement a Communication Plan on your behalf is by applying four communication principals: Enlighten, Convince, Motivate, and Align. These four-steps provide the framework for creating and implementing company-wide communication where everyone actively participates.
When creating a Communication Plan, address the particular challenges to communicating effectively in your company. To better evaluate poor or nonexistent internal communication, look for ways to change how you talk about problems, to truly assess and analyze these problems in a new light, and to generate new and innovative solutions.