I just wanted a good place to eat breakfast.
That was my early morning goal at McCarran International Airport last month. A handy kiosk listed the restaurants (and shops) in that particular wing of the airport. Some of the restaurant names were familiar, national chains, while many others were new to me. A short, informational description followed each name.
As I scanned the list, one entry caught my eye. The words “fresh Italian” were part of the description. I had been at this restaurant in the past. I had seen their food stretched along a steam table. And there was nothing fresh about it. A wry smile crossed my face. Informational? Hardly. Marketing? Definitely.
So I approached the two agents at my departure gate. “Can you tell me a good place to eat breakfast?” I asked. The two women discussed it a bit between themselves, then looked to me and said, “Try Sammy’s.”
You already know where I’m going with this. Few believe you when you tell them that you are the most dedicated, competent, professional technical communicator on the planet. Many more, however, believe it when someone else says it. That is the power of recommendations.
In my last column, I discussed the many reasons for increasing your LinkedIn connections. This time, I’m going to give you some guidelines for getting those connections to recommend you.