Time and money. Ultimately, that’s what it’s all about, isn’t it? Time and money. Time has a single purpose: saving it. Money, on the other hand, has a dual purpose: saving it and, of course, making it. Just about everything we do can be motivated by saving time and money, by making money (too bad you can’t make time, now that would change things, wouldn’t it?), or a combination of any of these three. In the end, though, it’s all about making money: saving time makes money; saving money makes money; and, well, the last is obvious.
Some events make it simple to realize that you have achieved a positive gain on time and money. In these cases, the gain has been immediate, clearly recognized, and sometimes even documented for you. Go to a supermarket, buy something on sale, and there is your money savings recorded for you on your receipt. Easy. Take a shortcut on a journey; a simple glance at your watch tells you how much time you have saved. Easy. Post that unused item in the want ads; someone gives you cash for it. Easy.
Comprehending your time and money gain on communication, however, is not so obvious. This is true for a number of reasons. The actual loss of time and money might never have been documented or considered, so there is no basis for evaluation. The time from initiation to implementation for a communication project can be months, sometimes years, and unless time and money are carefully tracked, there can be an enormous disconnection between the before and after.
I like to think about measuring your time and money gain in communication as a journey. Whenever you take a trip—whether it’s a simple jaunt to the supermarket or an extended vacation—you always know where you are starting from and where you are going. It’s the same way with communication: you must know where you are starting from and where you are going.
This trip, our goal was to summit four of the forty-six 4,000-foot peaks in New York’s Adirondack park. (Actually, there are only 43 such peaks. Apparently, past climbers couldn’t measure very well, but history dictates compliance with their inaccurate measurements.) Four days, 32 miles, 12,000 feet of elevation gain, fifty-pound packs, all planned with a guide book last published seven years ago—an eon for the Adirondacks where landscape-altering storms are the norm.
When you communicate well, you clarify concepts and ideas. You are able to understand and work with the recipients of your message. You will also be able to inform, instruct, and persuade them to do what you want them to do, to achieve your desired results. In fact, the most effective communicators not only influence and persuade their audience to act in a specific way, but also these communicators convince their audience to do so.
Have you looked critically at your Twitter stream? Is it laden with the same sort of trite tweets that I receive? Apparently, we are not alone. After a bit of research, I discovered a recent study demonstrated that the vast majority of tweets—upwards of 87.7 percent—border on useless, falling between spam and “pointless babble”. That leaves only one out of every eight tweets actually containing valuable information. Who has the time to sort through that? I certainly don’t, and I suspect you don’t either. So what to do?
And with that simple decision, I embarked on an incredible journey that has enhanced both my personal and professional life far beyond any heights that I could have imagined. To that, I am indebted to STC and its members.
To be most effective, your communication must adhere to these ten tenets. Effective communication is:
The Pre-writing phase allows you to identify who you are writing for (your audience) and what you want to say to them; to identify the purpose of your writing, to determine the points you want to make and enumerate them; to begin drafting your ideas based on these points to get your thoughts on paper without restriction. This is where the bulk of your writing can take place.
Taken together, effective listening and true listening deeply enhance your relationships.
