Promoting Your Company Through Social Media

There are many reasons to use social media to promote your company, from which you gain just as many benefits. Here are my top five:3-taos-mountains

  • Build awareness of your brand.
  • Enhance your reputation.
  • Convert prospects into customers and clients.
  • Create loyalty in your customers.
  • Increase the morale of your employees.

So that’s what you get, the benefits. How do you get it?

  • Through a Facebook fan page for a celebrity, band, or business.
  • Through a Twitter account for your business.
  • Through LinkedIn pages for key employees (executives, managers, employees, whoever best represents your company).
  • Through a blog with one or more authors (or multiple blogs) on your web site.

Those are the tools. But they are only tools; you must know how to use them to enjoy the five benefits.

So you must have a plan, well thought out; with goals, strategies, and tactics. You must know where you are going and how you are going to get there; otherwise, how will you know you are on the right road? How will you even know when you get there, whatever your destination (your goal) might be? So a plan is a necessity. As is the skill to use these social media tools.

It doesn’t hurt to write guidelines for participation. Actually, guidelines are a necessity, for companies of any size, even for one-person companies. Why? Guidelines allow you to consider the rules for playing. They set a clear path of engagement.

All of this takes some thoughtful consideration, some time to gestate ideas, some time to adjust as you go. And a commitment for the long term.

See. That’s all it takes! Nothing to it, right?

–Rich Maggiani

One Comment, RSS

  1. sebastian 14 December 2009 @ 12:37 pm

    I just have to say this was potentially one of the most effective posts I have come across on the subject so far. I do not have any idea where you get all your information but I am impressed! I’m going to send some folks over here to take a look at this post. Awesome, totally amazing. I am have just started getting into spitting out articles myself, nothing remotely close to your writing potential (doh) but I would love for you to check out my work in progress someday! bowflex

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