- Build awareness of your brand.
- Enhance your reputation.
- Convert prospects into customers and clients.
- Create loyalty in your customers.
- Increase the morale of your employees.
So that’s what you get, the benefits. How do you get it?
- Through a Facebook fan page for a celebrity, band, or business.
- Through a Twitter account for your business.
- Through LinkedIn pages for key employees (executives, managers, employees, whoever best represents your company).
- Through a blog with one or more authors (or multiple blogs) on your web site.
Those are the tools. But they are only tools; you must know how to use them to enjoy the five benefits.
So you must have a plan, well thought out; with goals, strategies, and tactics. You must know where you are going and how you are going to get there; otherwise, how will you know you are on the right road? How will you even know when you get there, whatever your destination (your goal) might be? So a plan is a necessity. As is the skill to use these social media tools.
It doesn’t hurt to write guidelines for participation. Actually, guidelines are a necessity, for companies of any size, even for one-person companies. Why? Guidelines allow you to consider the rules for playing. They set a clear path of engagement.
All of this takes some thoughtful consideration, some time to gestate ideas, some time to adjust as you go. And a commitment for the long term.
See. That’s all it takes! Nothing to it, right?