A clear, compelling objective forms the foundation of every great presentation
“Where are we going?”
My teenage son and I sat in the car in our driveway. He was behind the wheel, beginning another training session as he learns to drive. No engine started yet, when he posed that question. I just looked at him quizzically.
“No”, he said. “I don’t know where we’re going.”
I sat in silence for a bit, absorbing that. Okay, I thought, let’s start somewhere else.
“What are we trying to do?” I tried.
“Buy sneakers for me.” That’s good, at least he knew that.
“And where might we get those?”
“I don’t know.” The standard teenage response. Then he thought for a second. “How about the outlet mall? There’s a couple of stores there.”
“Let’s go then”, I said.
He started the car, and rolled a short distance, then stopped. He just sat there staring straight ahead. He looked deep in thought, pondering. I looked at him again, wondering.
He slowly turned to look at me, and with a look of chagrin said, “How do I get there?”
I laughingly smiled.
“You don’t know how to get there?” I asked with some incredulity.
“No”, he stated matter-of-factly. “How would I know that? I’m used to just sitting there and going along for the ride.”
Let’s pause the story there, and shift gears from driving to presentations.