September 2009

True listening engages not only your ears and mind, but also your eyes and heart

An update: Solari is currently working with two clients, helping them with audience analysis, interviewing, writing, and presentation skills. It struck me — again — how much listening plays a critical part in communication. So, even though we published this position paper of listening a while ago, it bears reiterating. Enjoy.

True listening encompasses all there is about effective listening, and augments professional discourse with a human touch. Effective listening hears the words; true listening hears the person. Effective listening employs your ears and mind; true listening engages your eyes and heart. Effective listening understands the message; true listening transcends the message and gains profound insight.

still-more-floraTaken together, effective listening and true listening deeply enhance your relationships.

True listening means seeing beyond the words, engendering trust, and establishing an emotional personal connection.

See beyond the words. The nonverbal part of communication often expresses more than the actual words themselves. To truly listen, engage all your senses.

As you hear someone talk and begin to understand the concept, look for the emotion, passion, and feeling of the words to truly understand the depth of the message. Instead of just asking questions to better comprehend, recognize and articulate these emotions and feelings. Many times the person talking doesn’t even realize how emotionally involved they are.

Continue reading How to Truly Listen

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The simple answer is this: hire a professional technical communicator. And now, with the advent of the “Online Buyers Guide & Consultant Directory” published just this week by the Society for Technical Communication (STC), the process has become infinitely easier.

stc-online-buyers-guideThe Buyers Guide section lists companies that provide a specific product or service; it’s organized into several helpful sections. The Consultant Directory lists over 600 professional technical communicators, all of whom are just an email or a phone call away; many are just a Web site click away. (We are listed on page 53.)

Research has demonstrated that clear technical communication created by professionals who understand the needs of their audiences — your customers among them — return solid benefits: greater customer satisfaction, less technical support calls, increased sales, and fewer returns.

Do you want to know how a technical communicator differs from a technical writer? Go to page 7. Then go to page 9 to learn about the value that technical communication can bring your company. The return-on-investment (ROI) is clear.

The best part of all: the Directory is free! Just go to http://www.stc.org/ and click the link on STC’s home page.

–Rich Maggiani

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