Comments on: Clear Communication Gains You Time and Money

By: Rich Maggiani

Rich Maggiani — Mon, 09 Aug 2010 21:51:35 +0000

Yes I would. I’ll also be talking about assessing communication in future posts, and how it relates to a return on investment. After all, if it isn’t going to make money, why do it?

By: Marian Barchilon

Marian Barchilon — Mon, 09 Aug 2010 01:26:34 +0000

Nice post. Would like to hear more about how to assess effectively along each stage for those working on large international communication projects.

Marian G. Barchilon, Associate Professor
Arizona State University
Interdisciplinary Humanities and Communication
Fellow, Society for Technical Communication

By: Scott Abel

Scott Abel — Fri, 06 Aug 2010 17:01:24 +0000

Clear, concise communication is key. And, controlling vocabulary used by writers is something that organizations that value their content as a business asset (worthy of efficiently and effectively controlling) know is critical to success — and maximum profitability.

I wrote an article about this topic entitled “Avoiding Ambiguity: Understanding the Need for a Controlled Vocabulary”. Check it out if you’re interested in this subject.

http://www.enewsbuilder.net/techcommanager/e_article001771573.cfm?x=b11,0,w

Additionally, consider joining my Linkedin Group dedicated to Simplified English:

http://www.linkedin.com/groups?home=&gid=3032548&trk=anet_ug_hm

Content quality is key and simple, clear, unambiguous content is critical.

Scott Abel, The Content Wrangler
+1 (760) 550-9321 scottabel@mac.com
blog: http://www.thecontentwrangler.com
twitter: http://www.twitter.com/scottabel
friendfeed: http://friendfeed.com/thecontentwrangler
facebook: http://www.facebook.com/scottpatrickabel
fairtilizer: http://fairtilizer.com/users/thecontentwrangler
linkedin: http://www.linkedin.com/in/scottabel
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TED: http://www.ted.com/profiles/view/id/377368

By: Tweets that mention Toward Humanity Â» Blog Archive Â» Clear Communication Gains You Time and Money -- Topsy.com

Fri, 06 Aug 2010 16:55:20 +0000

[…] This post was mentioned on Twitter by Jack Molisani and Rich Maggiani, STCSoCal. STCSoCal said: RT @JackMolisani: RT @richmaggiani: Save time, save money, and make money with simple, clear communication: http://bit.ly/bGdEve […]

By: Jack Molisani

Jack Molisani — Fri, 06 Aug 2010 16:16:27 +0000

This is SO true!

My company landed a contract from a consumer electronics company to fix the installation guide for a ink jet printer as they were getting FAR too many tech support calls. We totally replaced the complicated quick-start guide with a minimalist box-top using simplified English and many illustrations. The result? Tech support calls went done 95% (!) the first six weeks after they shipped the new model.

The next step: include a how-to video on the installation CD to SHOW them how to connect the printer.

Customers these days want content WHEN they want it, WHERE they want it, and in the FORMAT they want it. Short-sighted company balk at spending a few extra dollars to do it right. Company that “get it” spend money up front knowing there will be a cost avoidance/return on investment down the road.

Simple, clear communication: it saves your money and makes you money, yes!

Jack Molisani, Executive Director
LavaCon 2.0: The Conference on Digital Media and Content Strategies
Registration now open: http://lavacon.org

By: Lori Meyer

Lori Meyer — Fri, 06 Aug 2010 16:02:46 +0000

Great post and a thoughtful reminder that clear communication benefits EVERYONE. It’s the right thing to do.