30 October 2008; Boston, Massachusetts:

DocTrain East, a conference of technical communicators, instructional designers, and other documentation professionals, invited Solari President Rich Maggiani to speak about social media. Maggiani presented a session entitled “Social Media in Organizational Communication” (slides). He spoke about how social media is permeating the infrastructure of companies and organizations, and how it affects their internal and external communication.

The session focused on the fundamentals of social media, and on companies such as Motorola, Coca-Cola, Accenture, Deloitte, Nokia, Best Buy, the Mayo Clinic, and Intel and how they employ social media to attract and retain employees, convey information, and promote their companies through blogs, wikis, videos, and social networks.