Here are some examples of new profit centers:

• After interviewing subject matter experts, we created a comprehensive catalog of the training courses offered by our client that accurately described content and contact hours. This catalog resulted in an immediate revenue increase of $72,000. Future training also profited from these accurate course descriptions.

• We described the benefits gained from a new software release to the document that described its new features, which led directly to a $400,000 upgrade.

• Working with project managers, we created a plan to offer customized documentation for a fee (initially, an unthinkable concept since this had previously been simply given away). The first offering resulted in an additional $84,000 in the signed contract. Priced documentation became a standard for all future contracts.