This short-term process focuses on the quality of your communication. The assessment discovers what staff know about your company—your brand, mission, and goals—and their roles, what they don’t know, and what they are unclear or misinformed about.

The expertise of those conducting the assessment enables a deeper grasp and evaluation of responses, ultimately painting a more robust and accurate picture. These assessors must develop the appropriate questions to elicit worthwhile answers, and be available to conduct the assessment in a short timeframe. Objectivity and trust are paramount to obtaining honest answers since anonymity is critical.

From this information, a picture of where communication is clear and where it is cloudy and confusing emerges. The results of a communication assessment determine next steps and how to proceed. A disciplined and expertly conducted communication assessment can obviate the need for a more time-consuming and costly communication audit.